Transportation

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​​​​​In Wisconsin, the largest end-use consumption sector by source, is transportation, consuming 33.1% of all energy used, according to the United States Energy Information Agency (U.S. EIA).

Fully electric and hybrid electric vehicle registration has been on the rise across the state. The Wisconsin Department of Transportation (WisDOT) publishes vehicle registration data on an annual basis. That data has been compiled in the table below. 

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Table 1: Wisconsin Vehicle Registrations by Fuel Type​
​​WisDOT Vehicle Registrations
​Electric Vehicles
​Hybrid Vehicles
​Gas Vehicles
​2020
​6,109
​82,114
​4,180,089
​2021
​8,909
​93,448
​4,152,046
​2022
​13,731
​105,053
​4,174,673
​2023
​23,911
​133,558
​4,406,546
​2024
​29,799
​146,451
​4,244,972
​2025
​38,642
​178,206
​4,280,785
(Table Data: Wisconsin DMV Official Government Site - Lists of vehicle information and Wisconsin DMV Official Government Site - Prior year's lists of vehicle information)

The Governor’s office has supported the advancement of electric vehicles in Wisconsin through one of 4 key pathways that emerged in the development of the first Wisconsin Clean Energy Plan, “Innovate transportation – supporting the transition to low- to no-emission vehicles and supporting refueling options, along with planning and increased options to move people around” (Wisconsin Clean Energy Plan, p. 136). 

The Public Service Commission conducted an investigation into policies and regulations of EVs and their associated infrastructure in relation to electricity service in Wisconsin, which resulted in an order establishing a framework providing regulatory clarity on the criteria the Commission will use to evaluate EV program proposals from electric utilities. The documents in that investigation can be found in docket 5-EI-156. 

The Wisconsin Department of Transportation (WisDOT) has also been tasked with administering the funds allocated to Wisconsin through the National Electric Vehicle Infrastructure (NEVI) program. Under Wisconsin’s program, referred to as the Wisconsin Electric Vehicle Infrastructure (WEVI) Program, the state is eligible to receive approximately $78 million in NEVI formula funds over five years.

To date, WisDOT has awarded approximately $62 million to support a total of 120 projects throughout Wisconsin. These sites must meet NEVI requirements, such as a minimum of four ports per station that meet technical standards, and amenities like pull-through parking and proximity to adjacent 24-hour services. To view the latest updates to the WEVI program, follow the link to their dashboard: Wisconsin Electric Vehicle Infrastructure (WEVI) Charging Station Dashboard. 

Wisconsin has achieved the significant milestone of funding EV charging stations at every 50-mile mark along the state’s key interstates and highways, which under program rules enables more areas of the state to be eligible for chargers. Additional solicitations are in progress to support additional charging construction. To learn more about the WisDOT WEVI program, visit this link: Wisconsin Department of Transportation Electric Vehicles in WI.

This technical assistance page provides details on the types of EVs, charging systems, and utility rebate programs designed to assist Wisconsinites with installing electric vehicle charging infrastructure at their homes and businesses. 

​Types of Electric Vehicles​​​



Hybrid Electric Vehicle (HEV)
A hybrid vehicle is powered by an internal combustion engine (IC engine) and one or more electric motors that use energy stored in one or more batteries. The battery is charged by regenerative braking and by the IC engine, rather than being plugged in to a charger. Read more at the following links: Alternative Fuels Data Center: Hybrid Electric Vehicles and How Do Hybrid Electric Cars Work?

Plug-In Hybrid Vehicle (PHEV)
A plug-in hybrid uses batteries to power an electric motor. It also uses another fuel source to power an IC engine. The batteries can be charged using a wall outlet or charging equipment, by the IC engine, or by regenerative braking. When the batteries are depleted, the vehicle switches to the IC engine. The battery range in these vehicles currently ranges from 15-60 miles depending on the model. Read more at the following links: Alternative Fuels Data Center: Plug-In Hybrid Electric Vehicles and How Do Plug-In Hybrid Electric Cars Work?

All-Electric or Battery Electric Vehicle (BEV)
All-Electric vehicles have an electric motor that uses a large traction battery pack to power it. To recharge the battery, the vehicle will need to be plugged into a wall outlet or charging equipment. These vehicles have ranges from 150 to 400 miles. Currently, batteries in electric vehicles can be lithium-ion, nickel-metal hydride, lead-acid, or ultracapacitors. The vehicle runs on electricity and emits no exhaust from the tailpipe. Read more at the following links: Alternative Fuels Data Center: All-Electric Vehicles  and How Do All-Electric Cars Work?​

Electric Vehicles​​ Charging​



Across Wisconsin, there are a variety of different types of charging stations for vehicles, according to the U.S. Department of Energy Alternative Fuels Data Center. To find the nearest EV charging station and to see where they are located across the state, visit Alternative Fuels Data Center: Electric Vehicle Charging Station Locations​.

Charging equipment is classified by the speed it charges a battery (Level 1, Level 2, or Level 3 Fast Charging). The time it takes to charge the EV will depend on how low the battery is, the battery’s capacity, the type of battery, the vehicle’s internal capacity, and the type of charging equipment.
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Most electric vehicle charging activity takes place at owner residences, either using Level 1 or Level 2 charging infrastructure. The utility programs further down th​e page provide detail on rebates and incentives for residential charging. For more details on Level 1, Level 2, and Level 3 charging, refer to the image above.

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​Additional Resources on EV Charging Stations and Equipment

For further reading on Electric Vehicles Charging from the U.S. Department of Energy’s Alternative Fuels Data Center and the U.S. Department of Transportation:

Challenges and Benefits of EVs​

Challenges
Compared to regular gasoline fueled vehicles with internal combustion engines, EVs present some challenges that consumers might not have experienced with traditional gasoline or diesel vehicles.  

Upfront Cost
According to the U.S. Department of Transportation, new EVs still tend to be more expensive at purchase than comparable IC engine models. However, there is a wide range of prices for EVs and the price of EVs is expected to continue to decline for many different reasons including lower battery pack costs, increased production, and competition with new models.

Limited Range and Infrastructure
For some drivers, especially those in rural areas, the limited range and lack of charging infrastructure for EVs may be a challenge to overcome. While urban drivers typically drive shorter distances and have more readily available public charging infrastructure, rural drivers do not have these advantages. 

Cold Weather Limitations
While advancements in battery technology have helped some EVs drive up to 400 miles on a single charge, there are limitations in cold weather climates like Wisconsin. EVs, like IC engine vehicles, have decreased range in cold weather. For EVs, cold weather affects the electrochemical reactions in the battery and the battery management system, limiting the charging rate and range. This means that it can take longer for an EV battery to charge in cold weather, particularly if the charging station and vehicle are outside. However, if the EV is in a warm garage, even in cold weather, the charging time can be the same as normal conditions. Another option is for owners to precondition their battery, or let it know a charging session is coming, which will help warm the battery prior to plugging in. 

Benefits
Long Term Cost Savings
While upfront costs of new EVs can be more than a traditional IC engine vehicle, EVs typically have lower vehicle fuel and maintenance costs. These lower costs can yield significant savings over the life of the vehicle, compared to a traditional vehicle. Such savings make EVs cheaper over the entire life span than a traditional gasoline or diesel vehicle. Additionally, EVs are more efficient at converting their electrical energy into power than gas cars, making them more efficient vehicles.

Health and Environment
Because EVs have zero tailpipe emissions, they do not produce Greenhouse Gas emissions, so they do not contribute to smog, haze, and health problems associated with tailpipe emissions. 

Flexible Charging and Grid Support
EV and Hybrid vehicles offer owners flexible charging options for those who own their own residence and can install an EV charging system. An at-home EV charger allows these vehicle owners flexibility of when to charge their vehicles. Additionally, owners who opt in to aggregate resource agreements with their electric utility can have their battery provide grid support in times of strain or power outages. 
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​Deeper Dive into Benefits and Challenges

To compare lifetime ownership costs of different types of cars, use the Alternative Fuels Data Center (U.S. DOE) Vehicle Cost Calculator: Alternative Fuels Data Center: Vehicle Cost Calculator. For further reading on the Challenges and Benefits for Electric Vehicles from the U.S. Department of Energy’s Alternative Fuels Data Center and the U.S. Department of Transportation visit the following links:

EV Planning

Whether purchasing an EV and installing charging infrastructure at a home or as part of a fleet upgrade or as part of public charging infrastructure, there are many variables and factors to consider, ranging from what model vehicle to purchase to the type of charging station. The following are a list of websites the U.S. Department of Transportation has available to help with EV and EV Infrastructure planning:

Additional Resources​​

Electrification Coalition: Electrification Coalition
RENEW Wisconsin on Electric Vehicles: RENEW Wisconsin
Wisconsin Clean Cities: Wisconsin Clean Cities
U.S. Department of Energy EV Infrastructure Deployment Plan: Planning Considerations for Electric Vehicles in Wisconsin​

Available R​ebate and Incentive Programs​​

As utilities submit EV programs to the Commission, program details will be available in PSC's Docket Se​arch by searching a case type of “TE” with “electric vehicle" as keyword in the docket title.​

The list of available EV programs is accurate to the best of OEI's knowledge, but interested customers should double check with their utility on the specific programs, rebates, and incentives, as well as their eligibility.​


Cooperative Utility Rebates and Incentives

The OEI has compiled a list of Electric Utility Cooperatives currently offering EV Programs to residential and commercial customers. A variety of EV charger rebates and incentives are offered. Some providers offer a one-time rebate, while others o​ffer time-of-use rates or other type of incentive. Find your participating cooperative and follow the link below to read the details about their offering. If you do not see your cooperative listed, the OEI recommends inquiring with them. A li​st of Wisconsin’s Electr​ic Cooperatives can be found here: Wisconsin Electric Cooperative Association.

​Source
​EV Program
Barron Electric Cooperative
Rebate for EV Charger
Bayfield Electric Cooperative EV Chargers & Misc.
Chippewa Valley Electric Cooperative Electric Vehicle Charging Station Incentive
Clark Electric Cooperative Electric Vehicle Charging Station Incentive
Dunn Energy Cooperative Electric Vehicle Charger
East Central Energy Powering Y​our EV
Eau Claire Energy Cooperative Smart Charge and SmartCharge + Programs
Jackson Electric Cooperative Electric Vehicle Residential Charger Rebate
Jump River Electric Cooperative Electric Vehicle Charger Rebate
Pierce Pepin Cooperative Services Electric Vehicle Charging Station Incentive
Polk-Burnett Electric Cooperative Renewable Energy: EV
Price Electric Cooperative AG Commercial Industrial
Richland Electric Cooperative Electric Vehicle Charging Station Incentive
Scenic Rivers Energy Cooperative Electric Vehicle Charging Station Incentive
St. Croix Electric Cooperative Electric Vehicle Charging Station Incentive
Taylor Electric Cooperative Electric Vehicle Charging Station Incentive
Vernon Electric Cooperative Electric Vehicle Charging Station Incentive
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​​Investor-Owned Utility Rebates and Incentives

The OEI has compiled a list of Investor-Owned Utilities currently offering EV Programs to residential and commercial customers. A variety of EV charger rebates and incentives are offered. Some providers offer a one-time rebate, while others offer time-of-use rates or other type of incentive. Find your participating Investor-Owned Utility and follow the link below to read the details about their offering. If you do not see your utility listed, the OEI recommends inquiring with them.​


​​Source
EV Program
​​Alliant Energy
​Alliant Energy Smart Hours
​​​Alliant Energy
​​​Alliant Energy​ EV Charging as a Service
Madison Gas and Electric
Time-of-Use Rates
Madison Gas and Electric Charge@Home Program
​Madison Gas and Electric
​Charge Ahead Program​
We Energies
We Energies Residential EV Charger Pilot Program
We Energies We Energies Business EV Charger Pilot Program
Wisconsin Public Service WPS Residential EV Charger Pilot Program
Wisconsin Public Service WPS Business EV Charger Pilot Program
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Municipal Utility Rebates and Incentives
The OEI has compiled a list of Municipal Utilities currently offering EV Programs to residential and commercial customers. A variety of EV charger rebates and incentives are offered. Some providers offer a one-time rebate, while others offer time-of-use rates or other type of incentive. Find your participating Municipal Utility and follow the link below to read the details about their offering. If you do not see your utility listed, the OEI recommends inquiring with them. A list of Wisconsin’s Municipal Utilities can be found here: ​Municipal Electric Utilities of Wisconsin.​
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​​​​Source
​EV Program
Algoma Utilities
Rebate for EV Charger
Belmont Municipal Light & Water Utility Rebate for EV Charger
Boscobel Utilities Rebate for EV Charger
City Utilities of Richland Center Electric Vehicle Charging Station Incentive
Columbus Utilities Rebate for EV Charger
Kaukauna Utilities EV Charger Incentives
Lake Mills Light & Water EV Charger Incentives
Lodi Utilities EV Charger Incentives
Manitowoc Public Utilities Rebate for EV Charger
Marshfield Utilities EV Charger Incentive
Menasha Utilities Rebate for EV Charger
Mount Horeb Utilities Rebate for EV Charger
New London Utilities Electric Vehicle Charging Station Incentive
New Richmond Utilities Rebate for EV Charger
Oconomowoc Utilities Rebate for EV Charger
Oconto Falls Municipal Utilities Rebate for EV Charger
Prairie Du Sac Electric Department Electric Vehicle Charging Station Incentive
River Falls Municipal Utilities Electric Vehicle Charging Station Incentive
Sturgeon Bay Utilities Electric Vehicle Charging Station Incentive
Sun Prairie Utilities Rebate for EV Charger
Waterloo Utilities Electric Vehicle Charging Station Incentive
Waunakee Utilities Rebate for EV Charger
Waupun Utilities Electric Vehicle Charging Station Incentive
Westby Electric & Water Utility Rebate for EV Charger
Whitehall Electric Utility Electric Vehicle Charging Station Incentive​​​​​​​
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