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PSC Home![]() |
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Consumer Information |
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If I’m unhappy with my electric utility, can I choose a different provider?
No, you cannot. Wisconsin explored this concept in the 1990s and concluded that the state’s transmission system would not be able to provide customers with the choice of providers that would result in lower rates. Instead, customers would have access to a limited number of electricity suppliers, likely resulting in higher utility bills. This conclusion proved wise after California’s failed attempt at “customer choice” resulted in skyrocketing utility bills and widespread blackouts. The experience of other states suggests that deregulating the provision of electric service will not provide the customer benefits that some touted a decade ago.
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